Take a look as Baxter Arena workers remove the basketball court used by the Omaha men's basketball team and unveils the ice rink underneath the court for the hockey teams evening match.
Omaha Athletics took another step in its long-term plan to seamlessly enter the revenue-sharing era of college athletics.
UNO and Opendorse, the leading name, image and likeness marketplace, announced Tuesday that they've extended a partnership that began in 2022 and now, gives the Mavericks tailor-made tools to help navigate their tailor-made trek toward revenue sharing.
Founded by former Nebraska football player Blake Lawrence, Opendorse is providing a remote general manager for Omaha Athletics. UNO will also have on-site NIL education, a Mavs-branded NIL marketplace and team builder — a roster and cap management tool.
Omaha didn't opt in to revenue sharing for 2025-26, a choice Athletic Director Adrian Dowell told The World-Herald was always part of UNO's three-year plan.
This upcoming year is the second step, with Dowell and Omaha's administration waiting and watching to see how their peers, in both the Summit League and National Collegiate Hockey Conference, adjust to the new landscape.
Photos: Our favorite photos from the 2024-25 Omaha men's basketball season
Omaha's Isaac Ondekane (24) celebrates during the second half of a college men's basketball game against Kansas City at Baxter Arena in Omaha on Wednesday, Jan. 8, 2025.
NIKOS FRAZIER, THE WORLD-HERALD
Omaha's Lance Waddles (7) and St. Thomas's Ryan Dufault (12) watch a shot go in during the first half of a college basketball game at Baxter Arena in Omaha on Thursday, Jan. 23, 2025.
CHRIS MACHIAN, THE WORLD-HERALD
Omaha's Isaac Ondekane (24) goes up for a shot against Oral Roberts' Josh Jones (22) during the first half of a college men's basketball game at Baxter Arena in Omaha, on Saturday, March 1, 2025.
NIKOS FRAZIER, THE WORLD-HERALD
Omaha's Marquel Sutton (10) dunks against St. Thomas during the first half of a college basketball game at Baxter Arena in Omaha on Thursday, Jan. 23, 2025.
CHRIS MACHIAN, THE WORLD-HERALD
Omaha head coach Chris Crutchfield celebrates with the net after winning the Summit League regular season at Baxter Arena in Omaha, on Saturday, March 1, 2025.
NIKOS FRAZIER, THE WORLD-HERALD
University of Omaha Chancellor Joanne Li emerges from a trash can as she and the team celebrates after defeating Oral Roberts and winning the Summit League regular season championship at Baxter Arena in Omaha, on Saturday, March 1, 2025.
NIKOS FRAZIER, THE WORLD-HERALD
Omaha's Ja'Sean Glover (5) shoots a free throw against St. Thomas during the first half of a college basketball game at Baxter Arena in Omaha on Thursday, Jan. 23, 2025.
